Strategy Overview

Brief Overview: focus on identifying and targeting keywords that are currently ranking on the 2nd to 5th pages of search results, and optimize them to quickly achieve first-page rankings. The focus is on keywords that are relevant to the client's business goals and have the potential for quick ranking improvements.

Objectives and Goals: boost the visibility and traffic of our clients' website by leveraging low-hanging fruit in their existing SEO landscape; aims for rapid improvements in search rankings, leading to increased organic traffic and enhanced online presence.

Expected Impact: Clients can expect a noticeable increase in site performance and health, improved search engine rankings for targeted keywords in the 2nd page and later ones, and a more robust online presence in a relatively short time frame.

Integration into Overall SEO Approach: This approach is a part of a broader SEO strategy, complementing other long-term and more extensive SEO efforts. It's particularly effective for clients looking for immediate results.

Prerequisites: Access to client's historical SEO data and tools like SEMrush for keyword analysis.

Team Roles and Responsibilities

• Strategist: Leads the overall strategy, selects target keywords, and coordinates with the team.
• Analyst: Creates Data Studio Report, carries out audits, monitors ranking changes and measures the impact on traffic and other KPIs.
• Writer: Produces or updates content optimized for the selected keywords
• Developer: Implements technical SEO enhancements as needed.

Client Profile and Criteria

Suitable Clients: This strategy is ideal for clients who already have a substantial amount of content and are looking to quickly improve their organic search presence.

Criteria: Best suited for websites with a decent amount of existing traffic and rankings, but have not yet fully optimized their keyword potential.

Implementation Steps and Resources and Tools Required

1. Keyword Analysis: Use SEMrush to identify keywords ranked on the 2nd to 5th pages.
2. Content Assessment: Review current content associated with these keywords.
3. Optimization Plan: Develop a plan for content enhancement, including keyword optimization, content additions and enhancements, link building efforts, and more.
4. Implementation: Execute the optimization plan, including content updates and technical SEO improvements.
5. Monitoring and Adjustment: Continuously monitor keyword rankings and make further optimizations as needed.